Thursday, July 22, 2010

Forget Brainstorming

Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team’s creative output: the same number of people generate more and better ideas separately than together.

None of us are as dumb as all of us.

(via @fritinancy)

Posted at 12:14pm
Comments (View), 580 notes
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  1. julietlima reblogged this from toldorknown
  2. solo-hector reblogged this from depolvodeestrellas
  3. hkingsley reblogged this from toldorknown
  4. nattynillabean reblogged this from toldorknown
  5. hypertroll reblogged this from toldorknown
  6. somebodytoldmeyougotaboyfriend reblogged this from toldorknown
  7. queenfreya reblogged this from toldorknown
  8. teachingliteracy reblogged this from world-shaker
  9. world-shaker reblogged this from toldorknown and added:
    Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s...
  10. effyourface reblogged this from scitchet
  11. scitchet reblogged this from contramundum and added:
    I’m sold, tell the people who tell us it is a required component of our classes…
  12. bowmann reblogged this from toldorknown
  13. radishatnoon reblogged this from jjessiebobb and added:
    ”None of us are as dumb as all of us.” is the best thing ever.
  14. businessdna reblogged this from designinginnovations
  15. lifeofmrgrafix reblogged this from sweetmu
  16. gottahavethesparkly reblogged this from jjessiebobb and added:
    Sorry. This is not a big deal. Beyond the fact that brainstorming and coming up with ideas on your own are not mutually...
  17. imetthehighestllama reblogged this from broitsmerea
  18. gideonw reblogged this from en0ush
  19. intosomethingbeautiful reblogged this from toldorknown
  20. alexanderpf reblogged this from scudmissile and added:
    Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s...
  21. timaserif reblogged this from toldorknown
  22. wellthatsjustgreat reblogged this from toldorknown
  23. scudmissile reblogged this from toldorknown and added:
    I like some of the other tips, too: Don’t tell someone to ‘be creative,’ Take a break, and Ditch the suggestion box.
  24. perversetoamiracle reblogged this from lemdi and added:
    Down with group work!
  25. michelleftw reblogged this from toldorknown
  26. xantouke reblogged this from toldorknown
  27. motowe-5 reblogged this from toldorknown