Wednesday, July 16, 2008

UI Change for the Sake of Change

If the latest operating systems and our new microwave are indications of the state of User Interface Design, the shutter button for my next camera will be in the center of the back (so it doesn’t look too much like the old product).

If the UI change you’re considering is even the slightest bit more about differentiation from other products than improving the user experience, you’re no longer in design. You’re in marketing.

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