Productivity will be measured by column-inches of words. In other words, the company will assume that the more words you write, the more productive you are. Or, to put it another way, if you use many, many, many words to make whatever point you may be trying to make or fact you are attempting to report, you will be considered more productive than another writer who takes pains to be concise—that is, to use fewer words rather than more words.
